Our Story

Our beautiful journey started on 1st September 2016 when Doodles was launched. Our brand was built out of the necessity for age-appropriate gifts for little girls and boys all around India.

Since the beginning of our civilization, gift-giving has been a way to strengthen our social connection and show our gratitude and appreciation. Every year, we spend a lot of time, effort, and money finding the right gift for the person we love—a gift that also suits the occasion.


The universal rules of gift-giving are:

  • It should be unique
  • It should be useful
  • It should be valuable

For years, we have resorted to gifting babies the same old jewellery—either a gold Ginni, or the quintessential yellow-black chains or kadas. So, we decided to create something more age-appropriate, but equally precious. I wanted to design something useful as well as stylish.


I have come up with an answer to a popular question, "What gift should I purchase for a baby?" A personalised piece of stunning jewellery that the baby will cherish forever.


Doodles can design a piece of jewellery tailor-made for the child. We also have an extensive collection of gold jewellery with a combination of patterns and designs that might be the right fit. Doodles has a simple and effective mantra: We create mementoes meant to last a lifetime.


Over the years, our journey has been filled with joy, success, and love. We’ve also received numerous queries for adult customised jewellery, and we are proud to say that we have now started a gold jewellery collection for adults as well.


We have exhibited our jewellery with industry bigwigs such as the Mommy Network, Pinwheel Project, Runway Rising (Delhi), and The Dream Edition (Juhu). In the past, we also partnered with Muse Store and Kemps, where we were showered with lots of love.


Doodles has raised the bar and taken customisations up a notch. From baby-feet impressions cast on gold to casting handwriting or drawings in gold, we pride ourselves on being the only Indian jewellery brand to have made this feat possible.

About our Founder​​

Our Team

Our Mission

With our mantra: ‘A loving gift…a lifelong memento,’ we strive for perfection. We aim to learn, adapt, and find new techniques to build customised jewellery so that no two designs would ever be similar.

We want to spread happiness and joy by bringing our customers' dreams and ideas to life in the form of our stunning jewellery collection.

We plan to be one of the most recognised customised luxury jewellery brands in India.

Our Vision

We plan to design and create jewellery that brings joy to our customers, one piece of personalised jewellery at a time. Our luxury jewellery brand promises to craft elegant and fun jewellery meant to touch the very soul of the customer.

Whether it's a miniature charm or lavish neckpiece, we strive to create memorable and inspiring jewellery that lasts a lifetime.

We aim to deliver our customers exactly what they need. Our research of the Indian jewellery market has helped us gain insight into local preferences and tastes. Our comprehension of the data allows us to constantly innovate to provide an unparalleled jewellery shopping experience to our customers.